"You have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personality." David Ogilvie
Alongside the huge changes to broadcast media brought about by digital technology there have also been major changes in the technology available to businesses. Organisations large and small now now have the ability to use the internet as a marketing or training tool; welcome and on hold messages, automated answering and IVR systems are now commonplace in most organisations. New ways to exploit cyberspace are being invented every day and the business world is changing very quickly.
And so it is also for us. Not so many years ago, there were no options; every voiceover was recorded onto tape in a recording studio. This was time consuming, expensive and labour intensive. Today, thanks to digital recording and editing technology, we can work from our own professional home studios and can record and edit sound files very quickly. Potential clients can instantly hear our demo recordings and can hire, and even direct us over the internet.
The days when 'Beryl from accounts' recorded an answerphone message during her lunch hour are long gone as organisations have a growing awareness of the importance of 'image'. Presenting a professional image to customers, clients and even to competitors, has become increasingly important and can make a real difference to an organisation's growth and success. A well thought out script, read by a professional voice artist can really contribute to an organisation's public image, whether that voice recording is for a telephony system, a training film, a corporate or business video, and of course - voice and video are increasingly being used on websites.
All of us at Choice Voices have the ability, production values and the credibility that can help your organisation to create a professional first impression.
© Choice Voices 2012